Referral Codes · For businesses
TikTok ads credit in Singapore: what a new advertiser really gets
What TikTok’s ad credit offer gave a new Singapore account opened through our link, what counts towards it, and what your first month of ads costs.
TikTok ads credit for new advertisers, from a new Ads Manager account opened on 14 Nov 2026
A new Singapore ad account opened through our link got TikTok’s “H2'26 Affiliate Advertiser Coupon”: up to S$8,000 in ad credit, earned by what you spend on ads in your first 30 days. The first step is spend S$300, get S$300, which TikTok calls matching what you spend.
Only ad spend inside the 30 days counts, and 9% GST doesn’t. The credit comes the day after the 30 days end and, in our account, expired 29 days after that. TikTok didn’t show what the steps above S$300 pay; the box below works out the first step for your budget.
We earn from this. TikTok pays us commission on the ad spend of accounts opened through our link. It doesn’t change what you pay. We haven’t seen what an account opened without a partner link is offered, so we can’t say whether going direct gets the same coupon.
What TikTok showed a new Singapore account
Most pages about this offer repeat TikTok’s headline. We opened a new TikTok Ads Manager account through our link for a Singapore business that had never advertised on TikTok, and wrote down what Ads Manager showed before any ad ran. The coupon was already on the account when sign-up finished. Its 30 days had started too.
| Where in Ads Manager | What it said |
|---|---|
| Banner on the first campaign screen | “Start risk-free – get up to SGD8000 in ad credits to test TikTok ads!” |
| Coupon panel, title | “H2'26 Affiliate Advertiser Coupon: Get up to SGD 8,000.00 in ad credits” |
| Coupon panel, line under it | “Get up to SGD 15,000.00 in ad credits. Spend SGD 300.00 to get started.” The S$15,000 here matches the spend bar below, not the S$8,000 in the title; we read it as the spend the bar counts to. |
| Coupon panel, progress bar | “Spend amount: SGD 0.00 / SGD 15,000.00”, with marks labelled SGD 300.00, SGD 4,000.00, SGD 8,000.00. The marks aren’t explained. |
| Coupon details | “TikTok will match what you spend on ads in the 30 days after the coupon is claimed”, with the window to the minute in Singapore time; “Only spend after claiming the coupon and within the earning period will be counted”; “All spending will be qualified”. |
| Coupon details, credit | “Ad credits will be issued 1 day after the earning period ends”, with an expiry date 29 days after that. |
| Coupon list | One condition only: “Spend SGD 300.00 to get SGD 300.00”. |
Our editor’s new TikTok Ads Manager account, opened through our link for a Singapore business on 14 Nov 2026, before any ad ran. TikTok gives each account its own coupon; the amounts are what it showed this one.
Two things on that screen don’t add up, and TikTok doesn’t explain them. The line under the title says “up to SGD 15,000.00 in ad credits” while the title says SGD 8,000. And the progress bar’s marks at SGD 4,000 and SGD 8,000 could be spend levels or credit amounts. The only step TikTok put in writing was the first. We’ll add the higher steps when an account shows them.
Why TikTok’s own figures differ
TikTok’s sign-up page and its material for partners like us say “up to USD $6,000”. A Singapore account sees Singapore dollars instead. TikTok’s own versions also disagree about the steps above the first, so a single ladder copied from one of them may not be what you get.
| Where | Steps | Most credit |
|---|---|---|
| Our new Singapore account | Spend S$300, get S$300 (the only step listed). The bar counts spend to S$15,000. | S$8,000 |
| TikTok’s partner kit: the offer table | Spend US$200, get US$200; spend US$500, get US$500; spend US$1,000, get US$1,000; spend US$4,000, get US$4,000; spend US$6,000, get US$6,000 | US$6,000 (about S$7,720) |
| TikTok’s partner kit: the suggested wording | Spend US$200, get US$200; spend US$1,000, get US$750; spend US$4,000, get US$3,000; spend US$10,000, get US$6,000 | US$6,000 (about S$7,720) |
| TikTok’s partner banner | Spend US$500, get US$500 | Not stated |
| TikTok’s help centre | Examples only: spend $100, get $50; spend $500, get $300; or 50% off up to $100 | Not stated |
Partner kit: TikTok’s “2026 Evergreen Coupon Offer” page for affiliates and its banners, read 14 Nov 2026. Help centre: About the incentive program for new advertisers (updated June 2026). S$ from US$ at MAS’s rate for 13 Nov 2026 (1.2863).
When the credit comes, and when it expires
- Day 1: sign up and the coupon starts In our account the coupon was claimed during sign-up, before any campaign, and its 30 days started at that minute, Singapore time.
- Days 1 to 30: spend on ads Ad spend billed in this window counts towards the steps. Nothing counts before the coupon is claimed.
- Day 31: the credit arrives TikTok issues it “1 day after the earning period ends”. Its help centre adds that an account reaching the top step gets it within 1 to 3 business days.
- Day 30: the credit expires In our account, 29 days after it arrives. Ads Manager shows each coupon’s own expiry date; credit not used by then is gone.
The window runs to the minute it started, so an account opened at 1 pm has until 1 pm on the last day. Because it starts at sign-up, not at your first ad, it pays to have your video, landing page and payment card ready before you open the account.
Who gets the credit, and what counts towards it
| Rule | What it means | Where TikTok says it |
|---|---|---|
| New advertisers only | The business mustn’t have advertised on TikTok before. TikTok adds that accounts “highly similar to existing or previously active advertisers may not be eligible”. | help centre, partner kit terms |
| Once per advertiser | A second ad account under the same TikTok for Business or Business Center account doesn’t get it again. An agency needs a separate new account for each client. | partner kit terms, help centre |
| Registered in your own region | For a Singapore business, a Singapore Ads Manager account. | partner kit terms |
| Ads Manager ads only | The offer is “only valid for ad placement on TikTok Ads Manager”, so by that wording, boosting a post with Promote in the TikTok app doesn’t count. | partner kit terms |
| Spend after you claim, inside the window | Only spend after the coupon is claimed and within the 30 days counts. | Our account’s coupon details |
| The bill, not tax or credit | Only “the paid bill amount or consumed top-up amount” counts; tax and ads paid with credit don’t. | TikTok Coupon Terms |
| Highest step, no stacking | You get the highest step you reach, not each step added up. | partner kit terms |
| No other offers with it | It “can not be used in conjunction with any other promotional offers or discounts”. | TikTok Coupon Terms |
| Credit only, kept by TikTok | Credits can’t be withdrawn, refunded or moved to another account, and TikTok can withhold or withdraw them, for example if ads break its policies. | partner kit terms, TikTok Coupon Terms |
Read 14 Nov 2026. TikTok Coupon Terms and the help centre article were last updated in June 2026.
If you sell on TikTok Shop, or run ads for clients
TikTok Shop sellers are on a separate track. TikTok’s help centre lists Singapore for a seller incentive “intended for sellers who have not previously advertised on TikTok Ads Manager”, says that in some regions the coupon is issued automatically after the seller’s first GMV Max campaign is published, and warns that shops linked to advertiser accounts with past ad spend may be left out. We haven’t opened a Shop seller account, so we haven’t seen that coupon’s amounts. If your shop has never advertised, look for a coupon in Ads Manager before you publish your first GMV Max campaign.
Agencies and freelancers can’t collect this coupon more than once through one Business Center: TikTok gives it once per advertiser, and a new ad account under a TikTok for Business or Business Center account that already had it won’t get it again. Each client that has never advertised needs its own new account, opened from the link, to get its own 30 days.
Signing up, step by step
- Open TikTok’s sign-up page from the link It is TikTok’s own page, headed “Unlock growth on TikTok Ads with a limited-time offer”. The coupon follows the account opened from it; there is no code to type.
- Create the login An email address or phone number and a password, or “Sign up with TikTok”. You tick a box to accept the TikTok Commercial Terms of Service. The box for TikTok’s marketing emails came already ticked for us; untick it if you don’t want them.
- Ads Manager opens in a guided set-up Its steps were “Add business info”, “Create campaign” (objective, campaign info, ad content, targeting and budget) and “Enter payment details”. The coupon banner sits above the first campaign screen.
- Accept the Anti-Discrimination Ad Policy A pop-up asks you to confirm you won’t use TikTok ads to discriminate. TikTok says ads may not run until this is done.
- Check your coupon In our account the coupon panel opened from the last icon on the right of Ads Manager’s top bar. “See details” gives your exact start and end times and the expiry date, and “See coupon for more details” lists the step you’re working towards.
GST on TikTok ads in Singapore
TikTok’s help centre says its advertising fees carry Singapore’s 9% GST if you’re registered with TikTok as a Singapore customer; which country’s tax applies depends on the contracting address on the account. TikTok’s coupon terms count only “the paid bill amount or consumed top-up amount”, leaving tax out. So the steps count your ads before GST, and the box above adds the 9% on top. TikTok doesn’t say whether ads paid for with the credit carry GST, and it says it can’t advise on tax matters: if your business is GST-registered, ask your tax adviser how to treat the invoices.
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Questions
Is there a TikTok ads promo code to type?
No. The coupon is attached to the account opened from a partner link, and Ads Manager shows it with an ID of its own. TikTok’s partner terms say the offer is “unique to the original recipient, and not valid if forwarded or shared”, so a coupon ID from someone else’s account won’t work for you.
Does boosting a post with Promote count?
TikTok’s partner terms say the offer is “only valid for ad placement on TikTok Ads Manager”. Promote is the boost button inside the TikTok app, outside Ads Manager, so by that wording it doesn’t count.
We’ve run TikTok ads before. Can we still get it?
TikTok says the incentives are “reserved for new advertisers”, and that a new ad account under a TikTok for Business or Business Center account that already had the coupon won’t get it again. Accounts “highly similar” to existing or past advertisers may not qualify either.
What is the smallest daily budget?
TikTok’s budget article says a campaign’s daily budget must exceed $50 and an ad group’s must exceed $20, without naming the currency. Ads Manager tells you if a budget is too low as you type it, in your account’s own currency. The examples in the box above all start at S$25 a day or more.
What do S$1,000 or S$4,000 of spending earn?
We don’t know yet for a Singapore account. The account we opened listed only the first step, spend S$300 and get S$300. TikTok’s partner kit has two different ladders in US dollars (see the table above), and says you get the highest step you reach, not every step added up.
Can the credit be paid out or moved to another account?
No. TikTok’s coupon terms say advertising credits are non-refundable and non-transferable, and its partner terms say they can’t be withdrawn. Credit not used by the expiry date is gone.
Changes to this page
No corrections yet. The first one will be listed here, with the date and what changed.
New: TikTok ads credit for new advertisers in Singapore. What TikTok’s coupon gave a new Singapore ad account opened through our link (up to S$8,000, first step spend S$300 and get S$300), why TikTok’s own figures differ, who qualifies and what counts, GST, the dates, and a box that works out what your first 30 days cost and when the credit comes and expires. See the page
How we know this
The coupon, its steps, dates and wording come from a new TikTok Ads Manager account our editor opened through our link for a Singapore business on 14 Nov 2026, read screen by screen before any ad ran. The partner kit’s offer table, wording and banners come from TikTok’s pages and files for affiliates, and the rules from TikTok’s Coupon Terms, its help centre articles on incentives for new advertisers, Singapore GST and budgets, all read on 14 Nov 2026. US dollars are turned into Singapore dollars at MAS’s exchange rate, the same one our USD to SGD page uses. The box’s sums are ours and run in your browser; nothing you type is sent anywhere.
How we earn from this page: TikTok pays us commission on the ad spend of accounts opened through our link. It doesn’t change your coupon or your price, and no other company pays us for this page. We haven’t seen the offer for an account opened without a partner link. Other apps we keep codes for, checked the same way, are on our Referral Codes page.